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Managing a pay per click account loaded with keywords feels like an unmanageable beast at times! An overwhelming google account gets a full time freaking job just to help keep it running effectively.
Place an unsubscribe link at the base of your Email message. Trapping prospective customers and annoying them with Email they no longer wish for is not the in order to make transactions. They will either click your 'unsubscribe' link or their 'this is SPAM' option. Which would you prefer?
There typically. And I use those keyword phrases exclusively for every one of my ppc campaigns. As well as know the text? I make more sales than I would using broad keywords that cost a fortune.